About us
Who's behind
Bookli.
Bookli is the infrastructure that was missing between voice and the rest of the business stack. 700+ active businesses. 200,000+ conversations per month. Zero human operators on the line.
0+
Aziende attive
Sulla piattaforma
0k+
Conversazioni gestite
Tra chiamate e chat
0
Anni di attività
Dal 2023
+0%
Crescita mensile
Mese su mese
August 26, 2024
From 6 seconds of latency
to 0.5 seconds.
This is the first public demo of Bookli. At this stage, end-to-end latency was around 6 seconds — visible, perceptible, far from the standards we wanted to achieve.
From August 2024 to today, the entire voice pipeline has been rewritten. Latency dropped below 900ms. The voice became indistinguishable from human — only 2% of callers recognize the AI.
6s
Latency — August 2024
0.5s
Latency — today
−92%
Reduction in 18 months
Growth
Real traction.
From zero to 200,000+ conversations per month in one year.
WMF — We Make Future · Bologna · Jul 7, 2024
We Make Future — Bologna.
Italy's largest tech audience.
Story Time · Evoluzione Radio
Before 700 businesses,
there were 20 users on the waitlist.
Interview released just days after product launch. At that point Bookli had just completed development and was gathering its first businesses — no ad campaigns, word of mouth only.
The interview documents the original vision: automating voice as the missing layer in the business stack. The same vision Bookli is built on today.
20
Users at launch
700+
Active businesses today
Zest SpA · Accelerator
Zest SpA Demo Day.
Investors and institutional partners.
Bookli was selected by Zest SpA, Italy's leading accelerator for tech startups. The Demo Day was the first public presentation to an audience of investors and institutional partners.
"I had been waiting for this day for two years. I have videos of myself, a year earlier, saying the exact same words."
Our story
From idea to infrastructure.
Problem identified
While businesses automated everything — email, CRM, ads — the phone was still an isolated manual process. Bookli was born to close that gap.
Product validated
Over 200 SMEs involved in the research phase. Voice latency brought from 6 seconds to 0.4. Angel investors onboard. Proprietary architecture consolidated.
Innovative Startup
Incorporated with Zest SpA as accelerator. Public presence at Demo Day and We Make Future as confirmation of traction.
Systematic growth
700+ active businesses. 200,000+ conversations per month. Team of 10. Organic month-over-month growth, with no dependency on ad channels.
La Stampa · August 2025
"Bookli answers the phone instead of operators. Books appointments, handles requests and qualifies leads — automatically, 24/7."
The team
The team behind the platform.
Sabri Fehri
Co-Founder & CEO
Alessandro Casella
Co-Founder & CTO
Francesca Penza
Chief Marketing Officer
Cristian Baiardi
Head of Administration
Raian El Moualy
Head of Customer Care
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FAQs
Frequently asked questions
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bookliThe AI phone operator for businesses. Answers, qualifies, books — 24/7, no operators needed.
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